Client: Woodward Action Sports
Objective: Leverage a brand system to support action sports camp customers
Key Outcome: Conversion traffic up over 28%
Services Delivered: UX research, UX strategy, UX design, Content strategy

Action sports brand Woodward, part of the POWDR Corp brand family, is expanding globally. To support this growth, I evolved the POWDR Corp design system to flex successfully for a different audience. The focus was a design system capable of driving awareness, interest, and conversion. Online sales are up over 28% across the Woodward brand since 2019.